Hanley Wood Marketing is a full-service brand strategy and content marketing agency with over 30 years of experience serving Fortune 50, 100 and 300 clients.
The Digital Analyst will oversee day-to-day analytics, with a special focus on reporting. They report to the Manager of Email Marketing and Analytics. Together, this team defines comprehensive measurement strategies for Hanley Wood Marketing (HWM) clients and ensures delivery of actionable insights. They will partner closely with Client Services on matters related to quantitative and qualitative analysis, landing page and conversion path optimization and alignment on measurement strategy. The Digital Analyst needs to present reporting, insights and recommendations to clients clearly and succinctly.
This person should possess a data-driven mindset, always seeking opportunities to leverage meaningful data to drive decision making, fuel content creation and inform optimizations.
Primary Essential Duties:
Experience and Technical Skills Required:
Other Talents Required:
Education and Certifications Required:
B.S. or B.A. degree required
The above job description is designed to indicate a general sense of the duties and expectations of this position. It is not intended to be interpreted as a comprehensive inventory of all duties and responsibilities required. As the nature of our business demands change, so too may the duties of this position.
About Hanley Wood Marketing
Our unique combination of world-class brand strategy and content marketing solutions creates new possibilities for businesses, drives ROI, and helps customers grow.
You will work in a culture that’s highly collaborative, creative, and respectful. You’ll join colleagues who work across departments and teams, freely sharing knowledge, capabilities, and strategies to bring the greatest possible value to each project.
HWM’s cross-industry client roster includes clients of every size, including Fortune 50, 100 and 300 clients: FedEx, 3M and Sherwin-Williams, We were named Agency of the Year by FedEx in 2012 and Partner of the Year by Sherwin-Williams in 2010. Our creative work has earned the nation’s top content marketing awards from the Custom Content Council, FOLIO, BtoB Online, and many others. Please visit our site at: www.hanleywoodmarketing.com.
If you meet the required skills and qualifications and want to learn more, apply online at www.hanleywood.com/careers.
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