Hanley Wood

  • Social Media Content & Community Specialist

    Job Location US-MN-Minneapolis
    Posted Date 1 week ago(6/11/2018 4:00 PM)
    Job ID
    2018-4091
  • Job Description

    Social Media Content & Community Specialist

     

    Editorial skill is key to this position, from creating and maintaining editorial calendars to researching and writing social media content. And as an ambassador for our clients’ brands, you’ll interact with customers across multiple social media platforms on behalf of our clients. This includes responding in real time, answering questions, mediating conversations and spurring increased interactions between our communities and clients’ brands.

     

    The Social Media Content & Community Specialist reports to the Director of Social Media Strategy and will also play a role in gathering social media analytics and developing insights.

     

     

    Primary Essential Duties:

    • Create and maintain social calendars, including writing content, on behalf of our clients’ brands.
    • Play a planning role, guiding community management and outreach activities to ensure activities support the editorial plan and align with the overarching program strategy, to generate the maximum engagement from audiences.
    • Review user-generated comments and respond quickly when necessary. Escalate user comments, where appropriate, to internal and client stakeholders.
    • Engage with social influencers to create beneficial relationships and grow the footprint with key audiences for clients.
    • Utilize social listening tools to generate insights. Summarize insights and conversations to create actionable, client-facing reports that lead to optimization.
    • Assist in implementing/facilitating paid social media strategies on behalf of clients.

    Experience, Skills and Talents Required:

    • Excellent verbal and writing skills
    • Quick wit
    • Ability to collaborate and work in teams
    • Willingness to monitor social media platforms during non-business hours
    • Natural knack for providing outstanding customer service
    • Skill juggling multiple projects and managing deadlines
    • Actively participates in a wide variety of social channels and activities: live events, content curation and sharing, community development and management, commenting, etc.
    • Deep, working knowledge of popular social networks — design, functionality, users — and best practices for branded content and engagement
    • Demonstrated ability to produce community management guidelines and documents that reflect a holistic understanding and implementation of the role of social media and its effects
    • Proficiency in PowerPoint and presentation tools and skills

     

     

    Education and Certifications Required: Bachelor’s degree required.

     

    The above job description is designed to indicate a general sense of the duties and expectations of this position. It is not intended to be interpreted as a comprehensive inventory of all duties and responsibilities required. As the nature of our business demands change, so too may the duties of this position.

     

     

     

    About Hanley Wood

    About Hanley Wood Marketing

    Our 30+ year history of content marketing and thought leadership combined with strong brand strategy experience makes Hanley Wood Marketing a go-to agency for companies that want to differentiate and enhance their brand and reputation through value-rich branded content programs.

     

    Our unique combination of world-class brand strategy and content marketing solutions creates new possibilities for businesses, drives ROI, and helps customers grow.

     

    As a social media content & community specialist, you’ll work in a culture that’s highly collaborative, creative, and respectful. You’ll join colleagues who work across departments and teams, freely sharing knowledge, capabilities, and strategies to bring the greatest possible value to each project.

     

    Hanley Wood Marketing’s cross-industry client roster includes clients of every size, and Fortune 300 clients: FedEx, Sherwin-Williams, and 3M. Our creative work has earned the nation’s top marketing awards from the Custom Content Council, FOLIO, BtoB Online, and many others.

    You owe it to yourself to work for a dynamic company. Employee satisfaction is important to us, so we provide competitive compensation and a generous benefits package all while working within a dynamic workplace setting.

    If you meet the required skills and qualifications and want to learn more, apply online at www.hanleywood.com/careers.

     Follow Hanley Wood on Social Media: 

    Hanley Wood is proud to be an Equal Opportunity Employer. 

     

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