Hanley Wood

  • Content Marketing Strategist

    Job Location US-DC-Washington
    Posted Date 2 months ago(5/16/2018 10:32 AM)
    Job ID
  • Job Description

    Content Marketing Strategist


    Hanley Wood, www.hanleywood.com, is seeking a Content Marketing Strategist to deliver business development support for Hanley Wood’s marketing services. Functions of the Content Marketing Strategist include but are not limited to managing inbound marketing services requests, developing custom digital marketing solutions for clients, writing proposals for new business opportunities, overseeing and tracking sales opportunities from conception through close, educating and training internal and external clients on digital marketing products and services, developing marketing collateral in support of Hanley Wood’s custom digital marketing services, and serving as an overall champion for marketing services within the Hanley Wood organization. The individual must be knowledgeable of digital content marketing best practices and delivery, and must possess the ability to efficiently and comfortably manage multiple, diverse projects while ensuring the highest-quality finished product.


    The Content Marketing Strategist will collaborate with both internal and external stakeholders to understand the objectives and requirements that serve as the basis for Hanley Wood’s custom marketing services business. Attention to detail and a firm conceptual understanding of digital content marketing are critical for success in this role. The individual will work on a variety of projects for numerous clients, and will serve as a resource to bring creative and competitive concepts to life through compelling writing and presentation. The successful candidate will actively participate in creative brainstorming sessions, interface with Hanley Wood sales representatives and clients, and be adroit at synthesizing ideas and feedback from a variety of sources. Hanley Wood is a collaborative workplace that requires a dynamic, savvy, and diplomatic individual.


     Qualified Candidates will possess the following Education, Experience, and Skills:

    • Bachelor’s degree in marketing, business administration, English, communications, or a related field
    • 5 to 7 years of experience in marketing services or other creative marketing and communications capacity; agency experience a plus
    • Solid grasp of digital content marketing strategy and solutions with knowledge and proficiency in creative online media trends and practices
    • Ability to think strategically and formulate critical, objective discovery questions when pursuing new business opportunities
    • Strong initiative and ability to work in high intensity situations with tight deadlines
    • Dynamic interpersonal, communication, and customer service skills—both written and verbal—for engaging with internal teams and external clients of varying sizes, technical abilities, and levels of authority
    • Strong writing and editing skills with a high level of attention to detail
    • Demonstrated experience writing for diverse audiences in a variety of voices and styles
    • Ability to manage multiple tasks in a fast-paced, deadline-driven production work environment
    • Attention to detail, organization, and time management with ability to effectively multitask; the individual will work on multiple simultaneous projects at various stages with varying levels of complexity
    • Proficiency using Microsoft Office Suite, particularly Outlook, Word, and Excel is required 
    • Experience with construction, architect, or building trades customers is preferred but not required

    About Hanley Wood

    Hanley Wood is the leading business-to-business media company serving the housing and construction industry, and one of the top 10 B2B media companies in the country. 


    We enjoy a corporate culture that simultaneously encourages high levels of creativity and productivity. Those who thrive in a dynamic, fast-paced environment and are motivated by personal and team success will find a challenging and rewarding career here at Hanley Wood.


    You owe it to yourself to work for a dynamic company. Employee satisfaction is important to us, so we provide competitive compensation and a generous benefits package all while working within a dynamic workplace setting.


    If you meet the required skills and qualifications and want to learn more, apply online at www.hanleywood.com/careers.


    Follow Hanley Wood on Social Media: 


    Hanley Wood is proud to be an Equal Opportunity Employer. m/f/d/v


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